If you’re anything like the Facebook addict I am, you’ll remember a time before Facebook had ads. If you’re like me, you’ll remember Facebook when you had to have an email address from an approved University. This means I appreciate what an intrusion Facebook ads are. They’re like a flashing neon LED billboard in a quiet neighbourhood.
So as a digital marketing professional and now as a REALTOR®, I get a lot of questions from people looking for leads or to do more online advertising. I’m talking about FB ads, but this applies to any real estate industry member and to your FB Page.
People don’t care about it and you should stop comparing your FB ads to your search engine PPC ads.
REALTORS®, STOP PUSHING YOUR LISTINGS OUT TO FACEBOOK AND TWITTER.
If you’re using FB ads to promote listings don’t get pissed when you realize the ROI is less than search.
Search engine advertising is like being next to someone when they say “do you happen to know a good Realtor?” You’re relevant, helpful and timely.
FB Advertising is like that guy at a party who is selling insurance, or amway, or Mary Kay and needs to make a sale, ending up drunk, shouting incoherently at the potted plants.
Nobody likes that guy. Don’t be that guy.