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Maximizing Your Return On Advertisement – Marketing Well Spent

June 28, 2009 Marketing

Real estate investment requires all sorts of marketing, from simple word of mouth to wide-scale marketing on the internet to fill vacancies. Measuring the effectiveness is important, because paying for advertising that doesn’t work is expensive. There are two important types of measurements we’ll focus on, but first, a word about tracking. There are a [...]

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Canadian Internet Marketing Resources

June 26, 2009 Marketing

I gave a talk about marketing for Canadian real estate investors this week, focusing on internet marketing. Given that I work as an SEO, it’s a topic I know a bit about, so combining internet marketing and real estate investing was a pretty good fit. Here are some of the resources I promised people. Canadian [...]

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Because We Can

June 12, 2009 Song of the Week

This week’s Song of the Week is Blue Boy by Orange Juice. Wierd, I know, but it’s not as much about the music this week. It’s about the really cool, really random video. It’s part of the Because We Can campaign put on by 42BELOW Vodka. It’s a little insane, and I’m enjoying it. I [...]

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Internet Marketing for Real Estate Investors

June 11, 2009 Presentations

I’ve been asked to speak for a group of investors about marketing. Internet marketing is how I make my day-to-day living, so that’s obviously going to be a big part of that. I have a decent amount of property management experience, so I’ll work from that angle as well. What do you think think are [...]

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Dude, No Skateboarding, K?

March 30, 2009 Personal

A friend of mine snapped this picture of a great sign in Kelowna near Queesway Park. It’s a great example of speaking the language of your target market. Kudos to the City of Kelowna for having a sense of humour.  Maybe the next time you go to advertise a vacancy you should go with a [...]

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Where to Advertise your Properties (and some traffic tips)

June 14, 2008 Property Management

I was at a REIN coffee meeting in Kelowna and we had a good chat about places to advertise our vacancies in Kelowna. After the discussion, and to save everyone from trying to write down a whole bunch of websites I’m posting a list (Edmonton, Kelowna, and Everywhere). I’ll come back to this list from [...]

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