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Real Estate Investing 101 – Part 1: Leverage

December 20, 2010 Real Estate
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The most fundamental attributes of Real Estate, beyond the fact that it’s, well, real, is that is can be borrowed against. The action of borrowing money, much like a lever for moving physical things, has the effect of amplifying things. A small push on the right lever can move a large object. This amplification has [...]

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How to Cut Vacancies by 50%

July 16, 2009 Marketing

Stuart Lomas told an intersting story this week. He has four properties in Edmonton, two of which were vacant (one up in Hermatige and one in Millwoods) . They were doing well with their advertising. Lots of inquiries, and plenty of prospective tenants to come and look at the places.  The rents were appropriate, and [...]

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Maximizing Your Return On Advertisement – Marketing Well Spent

June 28, 2009 Marketing

Real estate investment requires all sorts of marketing, from simple word of mouth to wide-scale marketing on the internet to fill vacancies. Measuring the effectiveness is important, because paying for advertising that doesn’t work is expensive. There are two important types of measurements we’ll focus on, but first, a word about tracking. There are a [...]

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Know the Real Rents – Ask a Realtor

June 23, 2009 Property Management

There’s a huge list of important variables and issues to consider when you’re looking at a piece of investment real estate. Even with all the due diligence a good investor does, there’s one big variable that’s harder than all the rest to judge…and we’re going to make it easier for some of you who are [...]

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