July 16, 2009
Stuart Lomas told an intersting story this week. He has four properties in Edmonton, two of which were vacant (one up in Hermatige and one in Millwoods) . They were doing well with their advertising. Lots of inquiries, and plenty of prospective tenants to come and look at the places. The rents were appropriate, and [...]
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June 28, 2009
Real estate investment requires all sorts of marketing, from simple word of mouth to wide-scale marketing on the internet to fill vacancies. Measuring the effectiveness is important, because paying for advertising that doesn’t work is expensive. There are two important types of measurements we’ll focus on, but first, a word about tracking. There are a [...]
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