I gave a talk about marketing for Canadian real estate investors this week, focusing on internet marketing. Given that I work as an SEO, it’s a topic I know a bit about, so combining internet marketing and real estate investing was a pretty good fit.
Here are some of the resources I promised people.
Canadian Search Engine Market Share
Hitwise is finally publishing Canadian-specific search engine statistics. You can see their full press release here.
Google Receives 80 Percent of Canadian Searches in April 2009
Search Engines, Social Networking and Entertainment top visited categories in Canada
New York, NY – May 27, 2009 – Hitwise, an Experian company, announced today that Google search properties accounted for 80.17 percent of all Canadian searches conducted in the 12 weeks ending April 25, 2009. MSN search properties, Yahoo! search properties and Ask search properties received 8.84 percent, 7.34 percent and 2.75 percent, respectively. The remaining 41 search engines in the Hitwise Search Engine Analysis Tool accounted for 1 percent of Canadian searches.
Percentage of Canadian searches among leading search engine providers
Google search properties
MSN search properties
Yahoo! search properties
Ask search properties
Note: Data is based on 12-week rolling periods
Google’s Keyword Tool
Gmail (and how to use multiple addresses via Gmail)
Google Webmaster Tools
WordPress.org (for install it yourself)
WordPress.com (which is simpler, but less powerful)
Netfirms (which also offers one-click WordPress.org installations)